A Collaborative Book

We’re definitely living in the Internet age when a group of bloggers who often don’t know each other can write a book on marketing. This is what they did for The Age of Conversation (the story is here) and now the same group of people (plus additional bloggers) are going to be writing a new, collaborative book.

The book’s topic has not been finalized yet (you can vote on it here), but here are the three choices:

  • Marketing Manifesto
  • Why Don’t People Get It?
  • My Marketing Tragedy (and what I learned)

These are some great topics that could be very interesting. I personally voted for “Why Don’t People Get It?” I think that question could generate a lot of very interesting responses. The group of bloggers that ends up writing this will surely be a great group with a lot of experience in a lot of different areas.

I think this is going to be a lot of fun and I encourage you to look into it. Vote on the topic, look into helping contribute as an author, help promote the book. There are plenty of ways to help and the more people that help, the better.

The proceeds from the book are going to be donated to Variety, The Children’s Charity. I’m proud to be involved with this great project.

Unrelated to this, I wanted to point out this post by Seth Godin. It’s a post about how an inflexible policy / those not caring at Apple degraded the experience. One would think they fix the problem, but since no one at the store seems to care (unlike some of the customers that do care), they don’t fix it.

4 Responses to “A Collaborative Book”

  1. Bill Gammell said:

    Jan 23, 08 at 8:09 pm


    Awesome. I’ll see you there!

  2. Service Untitled said:

    Jan 23, 08 at 9:52 pm


    Great! It should be a good time.

  3. Gavin Heaton said:

    Jan 24, 08 at 8:22 pm

    Glad you are onboard, Doug! Looking forward to the next round!

  4. Service Untitled said:

    Jan 24, 08 at 11:50 pm

    I’m excited! Thanks Gavin.