Service Untitled

This week seems to be the week of surveys for me. Yesterday I wrote about Mailtrust’s One Question Survey and today I received another survey from a software company called TimeBridge. TimeBridge makes scheduling software and they have been pretty persistent at trying to get beta feedback from me.

Today’s email was an interesting one, though. Here is the text of it:

Dear -name-:

We’ve noticed you haven’t used TimeBridge a lot since you signed up.  We’d love to understand what is holding you back.

If you click on one of the links below it would help a lot.

    “Everything is fine, just haven’t had an occasion to use it yet.”   Yes, that’s it.

    “I’m having technical difficulties with TimeBridge.”    Yes, that’s it.

    “Don’t think I’ll be using this, as I don’t have a need for it.”    Yes, that’s it.

    “None of these apply.”     Let me tell you more.

You can always just reply to this email if you’d like.  Thanks for your feedback!

Regards,

John

________________________
John Stormer | VP Marketing

While I don’t think the email is the most eloquently worded one in the world, it gets the job done. Perhaps most interesting is when you click on one of the links (I’ve put the links’ locations in italics), it not only records that basic response, but has a comments box and another box saying you can put in your email if you’d like a response.

Having the box saying that responses are anonymous by default, but that you can put in your email and receive a response is pretty helpful. I replied to the survey saying I wrote a post about the company and just want to see if anyone replies to my email. Reading the survey results and acting on them accordingly is extremely important.

This survey doesn’t offer any incentive (possible prize, etc.) to filling it out, but once again, it is pretty quick and pretty easy. You can click on the links right from your email and everything else is optional. Surveys that are simple will get a lot higher response rate than those that are long.

I’m not quite sure how helpful the answers to these survey questions by themselves are, but the company knows better than I do about what they need. It is interesting to see how they included the links directly and took a step out of the equation.

Good job TimeBridge.