Service Untitled

I read The Name Inspector and find it to be rather interesting. Naming anything (a company, a product, a person) is a subtle art that requires a great amount of skill and creativity. Which names stick, which names don’t? It’s hard to tell and generally, only time can tell which names, phrases, or slogans will “stick.” There are reasons reason that some names or phrases (Google it) have become ubiquitous while others haven’t (MSN it) and The Name Inspector works to explain those reasons.

Here is the story, the etymology if you want to call it, behind the name Service Untitled:

I am frequently asked what the name Service Untitled means and how it came about. The blog is named such because I couldn’t think of a better name. Due to my disappointing lack of creativity, I named the blog Service Untitled out of pure spite (to whom, I don’t know).

When I explain the etymology of “Service Untitled,” people often become disappointed, hoping the name represents (stands for! defends!) the anonymous service provider, the plight of the consumer, or the untitled service department in an almost undeniably Orwellian organization that is found somewhere on the Fortune 500 list. While I love dystopian literature and the idea of a greater meaning behind the blog’s name certainly makes the blog (and as an extension of that, what I do for a living) seem more glamorous, it simply isn’t the case.

Hopefully that clears things up (and won’t cost me any readers!). I promise great service, the anonymous service provider, the plight of the consumer, the untitled service department, and the Orwellian organization are just as important to me now as they ever were.

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