Communicate information with charts.
A lot of companies underestimate the usefulness of visual displays in communication. Charts, graphs, and the like can all work wonders when it comes to explaining the intricacies of different processes or programs.
Beyond the literal chart, visual communication as a broader way to put a message across is almost always helpful. Charts and tables that are well designed and well thought out can really clear up a lot of confusion. The companies I have seen use charts the best are the ones that compare different options (i. e. plans and packages) and communicate dates and actions that need to be taken.
Customers tend to like charts and other visual displays because they are (hopefully) easier to understand than the same information presented in a large paragraph or in a letter or on a web page. Communication is a large part of the customer service experience. If your customers don’t understand what you are trying to tell them, they won’t find the service you do provide to be much help.
It is worth spending some time and effort and thinking about how to communicate information in the simplest way possible. In the long run, it will save your customer service department and your customers a lot of time and effort that could have been easily avoided.