Comments on: Corporate Transparency http://www.serviceuntitled.com/corporate-transparency/2007/03/29/ The blog about customer service and the customer service experience. Tue, 06 Jan 2009 02:05:29 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Service Untitled » By golly, I think Dell gets it! - customer service and customer service experience blog http://www.serviceuntitled.com/corporate-transparency/2007/03/29/comment-page-1/#comment-31259 Service Untitled » By golly, I think Dell gets it! - customer service and customer service experience blog Wed, 02 May 2007 18:42:19 +0000 http://www.serviceuntitled.com/corporate-transparency/2007/03/29/#comment-31259 [...] This is a related post (entitled: Corporate Transparency) here at Service Untitled that you might find interesting. [...] [...] This is a related post (entitled: Corporate Transparency) here at Service Untitled that you might find interesting. [...]

]]> By: CustomersAreAlways http://www.serviceuntitled.com/corporate-transparency/2007/03/29/comment-page-1/#comment-19076 CustomersAreAlways Sat, 31 Mar 2007 00:54:59 +0000 http://www.serviceuntitled.com/corporate-transparency/2007/03/29/#comment-19076 <strong>What Rainbows and Business Have In Common...</strong> “But I see your true colorsShining throughI see your true colorsAnd thats why I love youSo dont be afraid to let them showYour true colorsTrue colors are beautiful,Like a rainbow..”The lyrics of Phil Collins’ song runs through my mind... What Rainbows and Business Have In Common…

“But I see your true colorsShining throughI see your true colorsAnd thats why I love youSo dont be afraid to let them showYour true colorsTrue colors are beautiful,Like a rainbow..”The lyrics of Phil Collins’ song runs through my mind…

]]> By: Jordan T. Cox http://www.serviceuntitled.com/corporate-transparency/2007/03/29/comment-page-1/#comment-18942 Jordan T. Cox Fri, 30 Mar 2007 16:29:40 +0000 http://www.serviceuntitled.com/corporate-transparency/2007/03/29/#comment-18942 I particularly like the part about not padding with PR speak. The kind of person interested in a blog will more than likely turn off as soon as PR speak is detected. Heck, my PR speak detection filtered out the priest at my wedding and I had to be prodded to respond. I also find that this is a great way to build loyalty in customers as they learn more about your company and what it stands for. When confronted with giant faceless corporation A and its generic widget 2000 OR Transparent Company B and the product that Joe and Sue wrote about for a month - Joe and Sue's product will stick more. From a customer service perspective it makes a lot of sense, too. If there is an issue with a product, a nice blog posting will probably get found sooner than navigating a phone tree or a poorly designed support database. I particularly like the part about not padding with PR speak. The kind of person interested in a blog will more than likely turn off as soon as PR speak is detected. Heck, my PR speak detection filtered out the priest at my wedding and I had to be prodded to respond.

I also find that this is a great way to build loyalty in customers as they learn more about your company and what it stands for. When confronted with giant faceless corporation A and its generic widget 2000 OR Transparent Company B and the product that Joe and Sue wrote about for a month - Joe and Sue’s product will stick more.

From a customer service perspective it makes a lot of sense, too. If there is an issue with a product, a nice blog posting will probably get found sooner than navigating a phone tree or a poorly designed support database.

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