Service Untitled

If you’re a successful real estate agent, you have more than likely built your client base from repeat business and word of mouth; real estate is a service profession.

Buyers and sellers are mostly interested in results, but along the pathway to achieving either the sale of their home or the purchase of a house, they want the Golden Rule followed; do unto others as you would want someone to treat you. Sellers want a realistic and accurate market analysis done. In today’s challenging market, the price may not be what a seller hopes to see, but honesty and integrity go a long way to credibility and service. When the agent plots out her plan of action, the Seller wants the agent to commit to that plan which most often will include open houses, broker participation, and advertising. They will want you to be available when they call with questions and expect you to return their calls.

Buyers will expect the same quality of service. They will want the agent to be realistic with price suggestions, and be knowledgeable about areas, home prices and services offered that will help a buyer complete the purchase.

Real estate agents use customer service as their competitive edge. There are plenty of agents who promise to call and never make the effort if the sale does not just “plop” on to their laps.

How to set yourself apart as a sales agent:

Everyone  now a days  seems to have a real estate license, and even if they don’t use it much, most licensees will always attempt to sign up a new listing. So how do you as a real license set yourself apart from other agents?

• Always be prepared to show potential sellers references of other properties you have successfully marketed and sold. Think of a selling presentation as a job interview and come prepared. The old saying that you only get one time to make a good first impression is especially true in the real estate market.
• Even if you are a new agent, show the Seller how you are growing. Be very familiar with the location of the listing you want to procure, and know everything about the area including schools, restaurants, shopping; show the Sellers you have the potential and enthusiasm to make the commitment.
• Be realistic with price, propose intelligent marketing plans, and advertising.

Above all show professionalism. Remember the commitments you have made to your customers and clients. Always return phone calls, keep appointments and treat everyone with respect and kindness.

photo credit: TheTruthAbout…

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