Ravenswood Winery knows about the little things.

The other day I was reading about Becky Carroll’s experience at Ravenswood Winery in Sonoma, California. While I’m not really a wine drinker, I’ve heard of Ravenswood before – my dad likes it and refers it to a lot of people as a fairly good, inexpensive wine. Reading about Becky’s experience at their winery made me think about what type of company they seem to be.

The quick story is that while most wineries don’t cater to children, Ravenswood did. A tasting room manager at the winery took Becky’s children into a backroom and gave them their own drinks (homemade rootbeer), a bouncy ball with the Ravenswood logo on it, and them brought them back out. The kids were much happier and Becky and her husband could enjoy the wine more knowing that their children had something to do.

This is a classic (and very good) example of a Little Thing that made a Big Difference. I am sure the experience at Ravenswood had a whole bunch of things like this. The bouncy ball and rootbeer didn’t cost much, didn’t require a lot of effort on Ravenswood’s parts, and didn’t take a lot of time or other resources. It is just a matter of thinking of it and consistently doing it. This isn’t easy, but it isn’t impossible.

Becky mentions that Ravenwood’s attention to detail and desire to make the entire family happy paid off. Whenever they are out shopping for wine, Becky’s kids encourage her to buy Ravenswood. The experience has made Becky and her family loyal customers (and vocal fans) of Ravenswood. I’m sure from the family’s purchases and the positive word of mouth, the company has gotten their money from the bouncy balls and rootbeers back many times over.

Ravenswood is unique in the sense that it doesn’t seem to have a superiority complex. Their slogan is No Wimpy Wines (analyzed a bit here), which definitely shows that they are a bit more down to Earth than the average winery. They don’t believe that only the elite should drink their wines, that they should a whole bunch of terms to make themselves seem sophisticated and all of that.

Becky also points out a podcast with the founder of Ravenswood (Joel Peterson). The podcast talks about how Ravenswood has depended a lot on word of mouth marketing and guerrilla marketing to connect with customers and sell wine.

Oh, and to top it all off, it seems like Ravenswood even watches the blogosphere. Someone from the company commented on Becky’s post thanking her for the positive review.