Titles Galore

It seems that every company has a different name for every type of representative. There are Account Specialists, Sales Concierges, Support Team Members, Technical Support Representatives, and so many other titles that you wonder how companies think of these things.

When titles get so unnecessary, they often get mocked. For example, a friend of mine said an employee in a store where cell phones and calling plans are sold had the title of “Mobile Telecommunications Sales Representative.” This title is unnecessarily wrong and though it may look nice on a name tag, doesn’t do much. Sure, people do like titles and “Technical Support Representative” is probably better than “Support Minion,” but when titles get unnecessarily long and officious, it defeats the purpose.

What is often worse, though, is when employees that have basically the same job functions use different titles. One company I was a client of seemed to have this problem. One day I’d email them and they’d sign as “Name, Technical Support”, and another day they’d sign as “Name, Support Specialist.” Having titles be the same for job functions is important – it makes your organization look more professional.

Generally, good titles are ones that fairly short and have day-to-day vocabulary in them. Furthermore, if your company says it sells cell phones, don’t use the word mobile telecommunications. They mean the same things, but it’s not the vocabulary your customers are used to.

Here are some good titles for various positions (my opinion):

  • -Department- Representative
  • -Department- Specialist

Possible departments are Technical Support, Sales, Billing, Customer Service, etc. The new titles are unreasonably long, but still a few steps above “Support Minion” or “Question Answerer.”

Another alternative I like is when companies use a format similar to below:

Technical Support Group
Company, Inc.

This way no one really has a title, but they’re a member of the Support Group or Support Team.

Another alternative is to get even more general, such as:

Company, Inc. Help Center

This gets rid of titles all together and just makes it general “Help Center” employees.

Ask your employees what they like. Ask customers for suggestions. Titles are something that should be kept fairly simple and very consistent.