What would you do if I suddenly decided I had nothing better to do than slam your company? Not everyone has a customer service blog to vent on, but almost everyone has the 9 or 10 bucks to buy a domain name that is along the lines of

It only takes like a half hour of initial setup time and maybe 10-15 minutes a day to get the site to show up on the first page of Google. I’ve seen “companysucks” sites show up right below the official site many times before.

Moves like that can seriously impact a company’s business. Depending on how well done the sites are, it can discourage new orders and even scare away existing customers. If the company is relatively small or doesn’t have a super established reputation, it can be really damaging.

Smart companies buy these domains. They just do and it makes sense. For a few hundred bucks, you can probably buy every type of domain. It’ll save you a lot of time and headaches down the road.

Don’t just buy the .com, also buy the:

  • .net
  • .org
  • .biz
  • .info
  • similar words to suck
  • hyphenated versions
  • etc.

Of course, a motivated person will come up with some alternative domain name. However, if the major ones are taken, it is less likely that the site will be found.

I read on Guy Kawasaki’s blog about how he “surrounded” his project’s name with a whole bunch of different domains and variations. He bought over $1,000 worth of domains. Yet, if I wanted to spend the 9, I could register I could put a little work forth and get it right below the official Truemors site. $1,000 bucks wasted almost.

A lot of companies have already bought these domains.

I’ve posted about how to deal with angry forum posters before. Dealing with sites is very similar.

  • Stay clam.
  • Try to keep communication private.
  • Deal with the problem.
  • Post the results.
  • Follow-up.

Do not send a cease and desist letter. Those sites love getting them. Don’t try to get the site shut down. Do try and find out what the problem is and try to get it all resolved. A lot of times these people just want to be heard and want someone to listen. If you can do that, there is a very good chance that they will calm down.

Today’s advice: go and buy everything having to do with your company sucking. It’ll help you a lot later.

One Response to “”

  1. Gina said:

    Feb 27, 08 at 11:47 pm

    Dissatisfied customer’s have had to take matter’s into their own hands, because of today’s run-of-the-mill telphone, cable, and credit card companies have opted to not make cutomer service, satisfaction, and professionalism a priority.

    I too have had “multiple” encounter’s of being overcharged, or not receiving service that was promised and/or expected. And 9 times out of 10 when you call the company for resolution, you end up with some obnoxious asshole on the other end antagonizing you for his company ineptness.

    With that said, I am all for the you tube videos and your company sucks domains. Perhaps this will remind these idiot’s expecting us to pay our bills on time that customer service should always be the first priority… P.S. YOUR COMPANY SUCKS, FOR NOT SUPPORTING THE CONSUMER… YOU CORPORATE SLOBS… LOL