Show off your positive feedback.

I’ve written about testimonials before, but I did want to add to that discussion and point out a great page that shows off some testimonials and quick feedback. That page is the support page at 37signals and it is very well done. Just look at the screenshot below:

They have a broad mission statement (great customer service is a promise we keep every day), list some critical information (URLs, support hours, etc.) and then have a series of testimonials and quotes from what I imagine are customer emails. The testimonials are simple: they are short quotes from emails / tickets and the header is just emphasizing one or two words from the actual body of the email. The person who submits the email is credited with their first name and initial of their last name.

A simple testimonials and support overview page like this is well worth the time it takes to create. It can instill customer confidence and can be a morale booster to your support department. Chances are, a well run support department could get 10-20 comments like this in a day or two and adding them to a page would be simple. It’s easy, efficient, and effective. With customer service and business in general, it’s hard to ask for anything better than that.

3 Responses to “Show off your positive feedback.”

  1. Julia said:

    Oct 21, 08 at 4:44 am

    Yes, it certainly makes sense to create such a page. And it also makes sense to link to it from the main site page, or at least from the main support page.

    So I was really surprised to find out that you cannot reach the page you mentioned from or from any company product’s page — there are just no links to it.

    And I wonder, how did you find this page at all? 🙂

  2. Service Untitled said:

    Oct 21, 08 at 8:36 pm

    It’s tricky to find! From their homepage, there is a blurb that says:

    Our customers depend on us to provide reliable, useful products and exceptional customer service. We do our best to meet and exceed their high standards. Here’s what our customers say about our efforts.

    The links is in that blurb.

  3. Lisa Fields said:

    Mar 13, 09 at 6:08 pm

    I love this idea. As a Keynote/Trainer I’m just getting ready to launch my own blog. Instead of the typical Quotes from my clients I think this idea might work even better.